Social marketing aspect of truth
Social marketing is an organised application of marketing with its objective being: to create a sense of wellbeing for a specific civilisation/s. Social media has changed the way current society is interacting and behaving. Social marketing is present in social networking sites such as Facebook and Myspace. Unless you have been living under a rock for the past couple of years, it is very prevalent that social networking sites have revolutionised the world. Facebook is the largest social networking site, having almost as many members as the population of Brazil. Notably, President Obama also used Facebook to facilitate his election and even large corporations such as Dell are using Facebook to hire new business minds. With that in mind, it is evident that Facebook has changed the way people behave; there is definitely a constant desire to be on Facebook checking what other people are up to, but is this normal behaviour? I personally feel Facebook encourages stalker-like behavior, yet I myself know I am a little addicted to Facebook since I constantly feel the need to check friends’ statuses and having a blackberry to enable me to do that every hour of the day, doesn’t really help. Maybe in the future there will classes to overcome Facebook addiction as well as programs for other addictions. More to the point, have the Facebook corporation already predicted that this would happen and are they currently trying to keep it under wraps from the public? Have they also kept lots of tragic stories such as how rapists have found their victims on Facebook or the case of Katie Piper out of the media?
Katie Piper was a former model and aspiring t.v. presenter who happened to start dating a man on Facebook, but on March 31st 2008 this same man raped her in a hotel room and later got a friend to throw industrial-strength sulphuric acid in her face. Katie later went on to say: “At one point he’d sent so many messages he blocked my Facebook account”. Are Facebook really doing enough to stop instances such as this?
Surely they could have background checks on people and have people with police records taken off the site.
As you can see Facebook isn’t all about fun and games, there is a dark side to it too. Yet, I have also found a particularly annoying side to it additionally; Facebook is being used to market events, this means people are emailing me events that I really couldn’t care less about to my inbox. I class this as spam and find it especially annoying when I am having to sift through all of this to find relevant emails from friends and family. Yes, I really won’t be going to those raves half way around the world because: one, it’s not my scene, and two, I don’t live there so I would appreciate not being hassled. I have heard older generations talk about Facebook on this level, however I have never heard people of my own generation speak about it like this, so I would love to know what you think?
Perhaps I am just a scrooge..a little too old before my time.